Aws Peak Nyc, 24-Hour Interval 2, Keynote
In the forenoon of twenty-four hours 2, nosotros were led into the really large room for the keynote. There were in all likelihood 1000-1500 people inwards the hall, sitting inwards tight packed formation. Amazon VP & CTO Werner Vogels entered the phase alongside fanfare (the hall darkened, upbeat music blasting from the speakers). Werner gave a superb, clear, as well as engaging talk. You tin read my notes of it below, or watch the keynote hither (around ii hours long).
The AWS summit serial kickstarted inwards NYC, because at that topographic point is a proficient tech crowd here, as well as to a greater extent than importantly many AWS customers are inwards NYC. AWS summit serial this twelvemonth volition live inwards thirteen cities, for which a full of 20K people registered.
It is difficult to believe that AWS S3 launched exclusively inwards 2006. There has been amazing progress inwards vii years inwards AWS. Now at that topographic point are a full of 33 services running, which bridge compute, storage, database as well as application management. 100,000 businesses are using AWS This listing includes fifty-fifty an extraterrestrial client: NASA JPL is a proficient customer, as well as Curiosity rover information flows to AWS, where many customers access this information for data-mining.
AWS provides a wide-range of technologies to avoid lock-in to a specific OS as well as database, tool, as well as programming language. Consulting partners as well as technology scientific discipline partners are growing at a tremendous rate. Last twelvemonth AWS had launched the AWS marketplace, where y'all tin search for software that is prepackaged to run on AWS. Today at that topographic point are 25 categories, 778 production listings on the AWS marketplace.
AWS takes pride inwards their focus on customers; they had 31 toll reductions since 2006. Economies of scale (and also Moore's law) describe downwards the costs, as well as AWS tries to render these dorsum to the customers (this is genuinely an investment to grow faster). Werner is visibly excited past times this: "Wider adoption due to lower prices volition enable tremendous beautiful applications, since y'all volition no longer live constrained past times the infrasture or usage costs". Werner believes that "the existent growth is but roughly the corner, this is but the beginning".
S3 (simple storage service) recently crossed over ii trillion objects. It has seen quadratic growth since 2006, as well as is routinely serving to a greater extent than than a meg storage requests a second.
DynamoDB provides managed non relational database that is consistent, high performant, as well as scalable. AWS focused on the database because traditionally the database has ever been the bottleneck inwards scaling. DynamoDB provides auto-scaling, alongside low-latency. It is indexed past times cardinal as well as also supports ranges on the key. In the keynote, local secondary index back upwardly for DynamoDB is announced. Werner said "Now that, the database is no longer the bottleneck, y'all tin focus on your application to croak far scalable".
Next Werner started to beak most the transformation AWS enables: what drives it, who is doing it, as well as what is next?
In insurance business, the climate corporation is edifice completely radical approach to insuring farmers. They practise conditions insurance, but no agent is sent to physically see the farms. This is done inwards a completely information driven manner. Once a calendar month they run 5K cores on AWS Elastic MapReduce, croak through 10K scenario models, spinning 20TB of data. Climate coorp couldn't practise this on their premise, massive amount of upper-case alphabetic quality needed to construct this infrastructure themselves.
Financial services uses AWS (see the client talks below for Nasdaq's talk). This is a challenging industry, where at that topographic point is extreme competition, as well as stringent regulatory compliance/security requirements.
Media as well as advertising companies piece of employment AWS. Werner said "almost whatever media y'all mean value is AWS customer" as well as counted amid others Fox, PBS, ABC, Newsweek, Washington Post, Independent, Reuters. ABC uses AWS to current media for just the device y'all are watching on (iphone,ipad, computer) as well as perform context/location-aware advertizement insertion. The poster tyke is of course of teaching Netflix, the media streaming giant which has all their operations on AWS. Netflix provides their cloud tools equally opened upwardly source, as well as sponsor a Netflix opened upwardly source prize which is inwards progress.
Manufacturing which has croak increasingly global as well as highly collaborative requires pregnant scale. AWS powered Boeing for designs. Autodesk some other customer. General Electric some other client gave a brief talk, constitute at the bottom of this post.
Healthcare as well as biotech has been seeing rapid innovation as well as has global scale collaboration needs. Center for affliction command (CDC) collects information most wellness risks, does realtime influenza tracking as well as shares alongside healthcare workers through AWS. Unilever is using AWS to report armpit bacteria to live able to construct amend deodorants, they also report oral bacteria for producing to a greater extent than effective toothpaste. AWS S3 hosts as well as makes publicly available 250TB of information from the chiliad genomes projection to aid research. Illumina, a biotech company, uses AWS inwards their efforts on sequencing of human genome. Illumina produces deoxyribonucleic acid sequencing instruments, as well as using AWS they render a service where their devices set out information to cloud application. This has uses inwards cancer treatment: everybody's cancer is different, handling should live individualized. Illumina's customers are biologists, who using Illumina's basespace portal tin straight off part information alongside ease rather than resorting to transportation harddisks.
Hospitality sector (hotel IT) is also seeing rapid growth as well as opportunities. Four seasons hotel, Intercontinental, as well as Hotelogix are AWS customers. Airbnb, hosted on AWS, upsets the hotels, as well as enables y'all to volume room/apartment straight from the owners.
Shell fossil oil company, some other AWS customer, is experimenting alongside novel sensors that generate 1TB of information each, as well as they are planning on dropping 10K sensors roughly the world. (Seems similar fatty sensors is becoming the novel trend.) The Mount Sinai infirmary uses sensors inwards infirmary for administration (beds, doctors, patients, etc).
Your music/books/content is straight off inwards the cloud, as well as devices serve but equally a window to that. Werner wants the treadmill machine inwards the gym to live similar that, some other window to the cloud. The treadmill should realize who I am as well as laid upwardly automatically.
Smartphones are also a master copy large information generator as well as initiatory of all shape citizen inwards meshing of things. Smartphone location-aware services are really significant, as well as the evolution of these apps volition live dramatically transformed past times cloud support. The apps volition but sew together a spider web of services together, this volition live the modern style of app dev.
As a lastly point, Werner mentions security. AWS has readily available encryption services to protect customers as well as they desire to encounter that encryption is dead elementary to use. For illustration on amazon.com spider web site all traffic as well as storage is encrypted. He denote AWS Relational Database Service (RDS) back upwardly for transparent information encryption for Oracle.
The AWS summit serial kickstarted inwards NYC, because at that topographic point is a proficient tech crowd here, as well as to a greater extent than importantly many AWS customers are inwards NYC. AWS summit serial this twelvemonth volition live inwards thirteen cities, for which a full of 20K people registered.
It is difficult to believe that AWS S3 launched exclusively inwards 2006. There has been amazing progress inwards vii years inwards AWS. Now at that topographic point are a full of 33 services running, which bridge compute, storage, database as well as application management. 100,000 businesses are using AWS This listing includes fifty-fifty an extraterrestrial client: NASA JPL is a proficient customer, as well as Curiosity rover information flows to AWS, where many customers access this information for data-mining.
AWS provides a wide-range of technologies to avoid lock-in to a specific OS as well as database, tool, as well as programming language. Consulting partners as well as technology scientific discipline partners are growing at a tremendous rate. Last twelvemonth AWS had launched the AWS marketplace, where y'all tin search for software that is prepackaged to run on AWS. Today at that topographic point are 25 categories, 778 production listings on the AWS marketplace.
AWS takes pride inwards their focus on customers; they had 31 toll reductions since 2006. Economies of scale (and also Moore's law) describe downwards the costs, as well as AWS tries to render these dorsum to the customers (this is genuinely an investment to grow faster). Werner is visibly excited past times this: "Wider adoption due to lower prices volition enable tremendous beautiful applications, since y'all volition no longer live constrained past times the infrasture or usage costs". Werner believes that "the existent growth is but roughly the corner, this is but the beginning".
AWS services
Next Werner goes on to order a brace judgement for some major AWS services.S3 (simple storage service) recently crossed over ii trillion objects. It has seen quadratic growth since 2006, as well as is routinely serving to a greater extent than than a meg storage requests a second.
DynamoDB provides managed non relational database that is consistent, high performant, as well as scalable. AWS focused on the database because traditionally the database has ever been the bottleneck inwards scaling. DynamoDB provides auto-scaling, alongside low-latency. It is indexed past times cardinal as well as also supports ranges on the key. In the keynote, local secondary index back upwardly for DynamoDB is announced. Werner said "Now that, the database is no longer the bottleneck, y'all tin focus on your application to croak far scalable".
Next Werner started to beak most the transformation AWS enables: what drives it, who is doing it, as well as what is next?
The most radical as well as transformative of inventions are those that empower others to unleash their inventiveness as well as pursue their dreams. -- Jeff Bezos
What drives this Transformation
The success of cloud is because it roughshod into an economical model where at that topographic point is an abundance of products, intensifying competition, pregnant reduced consumer loyalty against products, express capital. These drive tremendous dubiousness most whether your production is going to live successful. In times of dubiousness y'all require really dissimilar resources models; y'all require flexibility to address these uncertainties: larn resources on demand, liberate resources when no loger needed, pay for what y'all use, leverage other's amount competencies, plough fixed costs into variable. information technology wanted to practise this for a long time, AWS enabled it. AWS provided the next benefits.- AWS aid merchandise upper-case alphabetic quality expense for variable expense to larn started: E.g.,Samsung TVs run software that needs to connect to backend infrastructure, as well as then Samsung went alongside AWS, saved millions of dollars inwards fixed upper-case alphabetic quality expense.
- AWS provides lower variable expense than companies tin practise for themselves.
- You no longer receive got to gauge capacity.
- Dramatically improved speed as well as agility. If y'all desire to growth innovation y'all receive got to bring down the cost of failure inwards AWS y'all tin practise many experiments at the same time.
- Stop spending coin on undifferentiated heavy lifting.
- Go global inwards minutes.
Who's doing it
Every industry! AWS aid attain radical transformations inwards every industry.In insurance business, the climate corporation is edifice completely radical approach to insuring farmers. They practise conditions insurance, but no agent is sent to physically see the farms. This is done inwards a completely information driven manner. Once a calendar month they run 5K cores on AWS Elastic MapReduce, croak through 10K scenario models, spinning 20TB of data. Climate coorp couldn't practise this on their premise, massive amount of upper-case alphabetic quality needed to construct this infrastructure themselves.
Financial services uses AWS (see the client talks below for Nasdaq's talk). This is a challenging industry, where at that topographic point is extreme competition, as well as stringent regulatory compliance/security requirements.
Media as well as advertising companies piece of employment AWS. Werner said "almost whatever media y'all mean value is AWS customer" as well as counted amid others Fox, PBS, ABC, Newsweek, Washington Post, Independent, Reuters. ABC uses AWS to current media for just the device y'all are watching on (iphone,ipad, computer) as well as perform context/location-aware advertizement insertion. The poster tyke is of course of teaching Netflix, the media streaming giant which has all their operations on AWS. Netflix provides their cloud tools equally opened upwardly source, as well as sponsor a Netflix opened upwardly source prize which is inwards progress.
Manufacturing which has croak increasingly global as well as highly collaborative requires pregnant scale. AWS powered Boeing for designs. Autodesk some other customer. General Electric some other client gave a brief talk, constitute at the bottom of this post.
Healthcare as well as biotech has been seeing rapid innovation as well as has global scale collaboration needs. Center for affliction command (CDC) collects information most wellness risks, does realtime influenza tracking as well as shares alongside healthcare workers through AWS. Unilever is using AWS to report armpit bacteria to live able to construct amend deodorants, they also report oral bacteria for producing to a greater extent than effective toothpaste. AWS S3 hosts as well as makes publicly available 250TB of information from the chiliad genomes projection to aid research. Illumina, a biotech company, uses AWS inwards their efforts on sequencing of human genome. Illumina produces deoxyribonucleic acid sequencing instruments, as well as using AWS they render a service where their devices set out information to cloud application. This has uses inwards cancer treatment: everybody's cancer is different, handling should live individualized. Illumina's customers are biologists, who using Illumina's basespace portal tin straight off part information alongside ease rather than resorting to transportation harddisks.
Hospitality sector (hotel IT) is also seeing rapid growth as well as opportunities. Four seasons hotel, Intercontinental, as well as Hotelogix are AWS customers. Airbnb, hosted on AWS, upsets the hotels, as well as enables y'all to volume room/apartment straight from the owners.
What is next?
Werner starts past times talking most large information trends: the movement to realtime information as well as deeper integration. These Pb to meshing of things. Connected devices are incredible information generators.Shell fossil oil company, some other AWS customer, is experimenting alongside novel sensors that generate 1TB of information each, as well as they are planning on dropping 10K sensors roughly the world. (Seems similar fatty sensors is becoming the novel trend.) The Mount Sinai infirmary uses sensors inwards infirmary for administration (beds, doctors, patients, etc).
Your music/books/content is straight off inwards the cloud, as well as devices serve but equally a window to that. Werner wants the treadmill machine inwards the gym to live similar that, some other window to the cloud. The treadmill should realize who I am as well as laid upwardly automatically.
Smartphones are also a master copy large information generator as well as initiatory of all shape citizen inwards meshing of things. Smartphone location-aware services are really significant, as well as the evolution of these apps volition live dramatically transformed past times cloud support. The apps volition but sew together a spider web of services together, this volition live the modern style of app dev.
As a lastly point, Werner mentions security. AWS has readily available encryption services to protect customers as well as they desire to encounter that encryption is dead elementary to use. For illustration on amazon.com spider web site all traffic as well as storage is encrypted. He denote AWS Relational Database Service (RDS) back upwardly for transparent information encryption for Oracle.
AWS customers talks
To back upwardly his points Werner invited, spread roughly inwards his talk, 4 AWS customers to beak most their piece of employment of AWS. I am summarizing each of these customers' uses-cases together below.
Bristol-Myers Squib: They service to clinical pharma, molecular dynamics, as well as computational genomics. They piece of employment AWS to back upwardly scientists running clinical trial simulations, which are really computationally intensive. Using AWS provides them to receive got on demand compute capacity, fourth dimension as well as coin savings, agile innovation, as well as reduced patient burden (fewer subjects, fewer blood tests).
Nasdaq: Nasdaq is synanomous alongside stock exchange, but nasdaq also provides information technology solutions to manufacture equally their business. Using AWS, they launched FinQloud platform which provides financial-services customers alongside a secure financial-industry exclusively cloud.
General Electric: They talked most a platform they volition build: cloud enabled crowd-driven ecosystem for evolutionary blueprint (CEED). There were no details or concrete applications, but CEED volition aid address the blueprint as well as creation of complex systems that require global collaboration. (Yes, really vague I know.)
Mortar: Mortar is a large information startup that won the AWS global startup challenge contest this year. Mortar, founded on 2011 on AWS, provides "Hadoop equally a service". They aim to democratize information analytics leveraging on AWS which democratized infrastructure.
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