Book Review: Cypher To One, Peter Thiel, 2014
I liked this majority a lot. It inspired me to write close "How to function out for 10X". That weblog postal service as well as the "Zero to One" majority I mentioned at that spot got covered meliorate than me by Todd Hoff at his High Scalability blog. I am including my brief as well as unstructured notes on Zero to One majority hither only for the record.
The primary topic inwards the majority is: Don't work incremental business, invent a novel transformational product/approach. Technology is 0-to-1, globalization is 1-to-n. Most people intend the hereafter of the basis volition travel defined past times globalization, but the majority argues that engineering matters more. The majority says: Globalization (copying and incrementalism equally mainland People's Republic of China has been doing) doesn't scale, it is unsustainable. That's a difficult declaration to make, but a softer version of that declaration is: "technology creates to a greater extent than value than globalization".
A related topic is that you lot should aim to larn a monopoly amongst your transformational product/technology. If you lot compete, everybody loses: competitive markets destroy profits. (That is why a lot of restaurants fail.) A smarter approach is to laid out small-scale as well as monopolize your area. Of course, over fourth dimension monopolies equally good fade as well as outdated, as well as then you lot should strive to reinvent approximately other business.
This majority equally good has a lot of interesting counterintuitive ideas. When the book
told me close these items, I stance they made sense:
NO! Peter Thiel says that these lesson convey larn dogma inwards the startup world, as well as withal the contrary principles are in all likelihood to a greater extent than correct.
It is slowly to fool yourself to intend you lot convey an innovative thing. If you lot are defining your concern inwards damage of intersections, it may non travel that innovative, as well as perhaps it shouldn't be inwards the source place. It is difficult to honor something really innovative/transformative, as well as you lot volition know it when you lot honor it. It volition opened upward a novel marketplace as well as volition monopolize that market. If you lot are a monopoly, you lot essay to downplay as well as define yourself equally a matrimony of many markets. Google is a monopoly inwards search, as well as then it lies to underplay this past times casting itself equally a information technology company.
The primary topic inwards the majority is: Don't work incremental business, invent a novel transformational product/approach. Technology is 0-to-1, globalization is 1-to-n. Most people intend the hereafter of the basis volition travel defined past times globalization, but the majority argues that engineering matters more. The majority says: Globalization (copying and incrementalism equally mainland People's Republic of China has been doing) doesn't scale, it is unsustainable. That's a difficult declaration to make, but a softer version of that declaration is: "technology creates to a greater extent than value than globalization".
A related topic is that you lot should aim to larn a monopoly amongst your transformational product/technology. If you lot compete, everybody loses: competitive markets destroy profits. (That is why a lot of restaurants fail.) A smarter approach is to laid out small-scale as well as monopolize your area. Of course, over fourth dimension monopolies equally good fade as well as outdated, as well as then you lot should strive to reinvent approximately other business.
This majority equally good has a lot of interesting counterintuitive ideas. When the book
told me close these items, I stance they made sense:
- make incremental advances
- stay lean as well as flexible
- improve on the competition
- focus on production non sales
NO! Peter Thiel says that these lesson convey larn dogma inwards the startup world, as well as withal the contrary principles are in all likelihood to a greater extent than correct.
- it is meliorate to adventure boldness than triviality
- a bad excogitation is meliorate than no plan
- competitive markets destroy profits
- sales affair only equally much equally product
It is slowly to fool yourself to intend you lot convey an innovative thing. If you lot are defining your concern inwards damage of intersections, it may non travel that innovative, as well as perhaps it shouldn't be inwards the source place. It is difficult to honor something really innovative/transformative, as well as you lot volition know it when you lot honor it. It volition opened upward a novel marketplace as well as volition monopolize that market. If you lot are a monopoly, you lot essay to downplay as well as define yourself equally a matrimony of many markets. Google is a monopoly inwards search, as well as then it lies to underplay this past times casting itself equally a information technology company.
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