Book Review. Made To Stick: Why Roughly Ideas Live On In Addition To Others Die

This mass from 2007 was an slowly together with fun mass to read. The mass gives tactics for making ideas/concept stick inward peoples minds. This is non but useful for marketing purposes, but likewise for teaching, presenting, together with query exposition.

The mass gives the next formula for stickiness: tell Simple, Unexpected, Concrete, Credible, and Emotional Stories.

SUCCESS! Acronyms assist for stickiness.

Notice how unopen the advice inward the "Talk similar TED" book mirrors the advice here.

For me this is what stuck from the book. (Note that this follows the SUCCESS formula.)

Nora Ephron is a screenwriter whose scripts for Silkwood, When Harry Met Sally, together with Sleepless inward Seattle receive got all been nominated for Academy Awards. Ephron started her career every bit a journalist for the New York Post together with Esquire. She became a journalist because of her high schoolhouse journalism teacher. 

Ephron however remembers the commencement 24-hour interval of her journalism class. Although the students had no journalism experience, they walked into their commencement course of study amongst a feel of what a journalist does: A journalist gets the facts together with reports them. To larn the facts, y'all runway downwardly the 5 Ws--- who, what, where, when, together with why. 

As students sat inward front end of their manual typewriters, Ephron's instructor announced the commencement assignment. They would write the atomic number 82 of a paper story. The instructor reeled off the facts: "Kenneth L. Peters, the primary of Beverly Hills High School, announced today that the entire high schoolhouse faculty volition locomote to Sacramento adjacent Th for a colloquium inward novel instruction methods. Among the speakers volition hold upward anthropologist Margaret Mead, college president physician Robert Maynard Hutchins, together with California governor Edmund 'Pat' Brown." 

The budding journalists pecked away at the commencement atomic number 82 of their careers. Most of them reordered the facts together with condensed them into a unmarried judgement like:
"Governor Pat Brown, Margaret Mead, together with Robert Maynard Hutchins volition address the Beverly Hills High School faculty Th inward Sacramento"... 

The instructor collected the leads, scanned them together with position upward them down. Then he position them aside together with paused for a moment. Finally, he said "The atomic number 82 to the storey is ‘There volition hold upward no schoolhouse adjacent Thursday." 

"It was a breathtaking moment," Ephron recalls. "In that instant I realized that journalism was non but well-nigh regurgitating the facts but well-nigh figuring out the point. It wasn't plenty to know the who, what, when, together with where; y'all had to sympathize what it meant. And why it mattered." For the balance of the year, she says, every assignment had a secret-- a hidden request that the students had to figure out inward club to create a expert story.

This is really much the same for writing query papers. In illustration y'all missed, this is really relevant to the topic: How to write papers then they larn accepted!

Here are another related posts on presenting.
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https://christmasloveday.blogspot.com//search?q=how-to-present-your-work

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