New The Urban Elders Of Seattle

The Seattle Times has created an interactive map of Nielsen demographic groups inward Seattle.

The Nielsen Company categorizes people into 66 dissimilar demographic groups inward lodge to help businesses target their marketing to a greater extent than effectively. By looking at the dominant groups inward dissimilar neighborhoods the market-research company tin than infer generalized characteristics of the local residents.

The Seattle Times' What Your Census Tract Says About You is an interactive map revealing the 2 most dominant Nielsen categories inward each Seattle neighborhood. Click on a Seattle neighborhood together with you lot tin abide by out what Nielsen thinks virtually the people who alive there.

These Nielsen categories advise that at that topographic point may hold upwards a futurity for Judgemental Maps inside the marketing world. These stereotype maps may non hold upwards quite likewise researched equally Nielsen's neighborhood categories merely I'm certain they are made amongst much to a greater extent than existent local knowledge.

Looking at the 2 maps higher upwards at that topographic point does to hold upwards approximately form out of understanding betwixt the two. Where the judgmental map has 'Republicans' the Seattle Times has 'Executive Suites' together with where the judgmental map has 'Single Girls Drinking Wine' the Seattle Times has 'Bohemian Mix'