New Place Inward Advertising
Using place inwards advertising is hard. Google has tried advertising on Google Maps as well as it likewise offers advertising options to developers inwards the Google Maps API. From what I tin terminate grade neither approach has actually worked inwards monetizing Google Maps.
The other long running elbow grease to role place inwards advertising has been to post text messages to consumers based on their whereabouts. If y'all are a regular attendee at online mapping conferences as well as meet-ups y'all volition likely locomote every bit bored every bit I am of pitches from geniuses who claim to convey discovered a novel method of sending consumers text messages (containing adverts or coupons) based on their location.
My instinct is that people don't desire ads on their maps as well as they don't desire to locomote bombarded amongst text messages every fourth dimension they walk yesteryear a store.
So place inwards advertising is hard. However British Airways has managed to fissure place rather spectacularly inwards their novel advertising drive inwards London. And they convey done this non yesteryear using the place of consumers exactly yesteryear using the locations of BA planes.
In London British Airways are launching novel video billboards that react when planes wing overhead. Using the Automatic Identification System (AIS) the billboards are able to rail the set of British Airway flights as well as to display flying details alive inwards video adverts.
You tin terminate consider the upshot inwards the video higher upward every bit a nipper inwards the refer points at planes flying overhead as well as the plane's flying publish as well as rootage or goal is displayed alive on the billboard.
The other long running elbow grease to role place inwards advertising has been to post text messages to consumers based on their whereabouts. If y'all are a regular attendee at online mapping conferences as well as meet-ups y'all volition likely locomote every bit bored every bit I am of pitches from geniuses who claim to convey discovered a novel method of sending consumers text messages (containing adverts or coupons) based on their location.
My instinct is that people don't desire ads on their maps as well as they don't desire to locomote bombarded amongst text messages every fourth dimension they walk yesteryear a store.
So place inwards advertising is hard. However British Airways has managed to fissure place rather spectacularly inwards their novel advertising drive inwards London. And they convey done this non yesteryear using the place of consumers exactly yesteryear using the locations of BA planes.
In London British Airways are launching novel video billboards that react when planes wing overhead. Using the Automatic Identification System (AIS) the billboards are able to rail the set of British Airway flights as well as to display flying details alive inwards video adverts.
You tin terminate consider the upshot inwards the video higher upward every bit a nipper inwards the refer points at planes flying overhead as well as the plane's flying publish as well as rootage or goal is displayed alive on the billboard.
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