Coca-Cola Hey Happiness

 

Global soft drinkable giant Coca-Cola has run a month-long drive where it installed telephone booths inwards Dubai labour camps to permit depression paid unusual workers to build international calls to relatives too friends using Coca-Cola bottle tops every bit payment.

The maiden is role of Coca-Cola’s ‘Hello Happiness’ global drive too involved 5 Coca-Cola branded telephone boxes beingness installed inwards labour camps across Dubai. Workers who bought Coca-Cola bottles could therefore utilization the bottle tops to build a gratis 3 infinitesimal international telephone call.

The booths were inwards house at the unspecified locations from Apr 21 to May 21 too were operational 10 hours a day, amongst 134,484 minutes of calls logged during the month-long campaign.

What a marketing technique.

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